US company Platform Leaders to launch “Homes.com.eg” platform in Egypt

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Platform Leaders specializes in the development of technology-as-a-service solutions in real estate sales and financial technology.

The new platform will include all syndicated information related to real estate projects, investment areas and opportunities in all new and other existing cities. As a result, the platform is considered to be a reliable reference for anyone looking to invest and buy properties in Egypt.

In a press statement, the chairman and founder of Platform Leaders, Ahmed Elbatrawy, said that the main and ultimate goal of launching this platform is to support real estate export operations, in addition to the Egyptian government initiative to attract foreign investment in the sector.

Elbatrawy pointed out that Egypt enjoys promising and attractive investment opportunities in a large number of vital cities and regions, but does not have accurate and documented information on the projects and the procurement process. , which in turn wastes billions of dollars in potential FDI. .

Elbatrawy added that this project is considered to be of national interest and will generate immediate returns for the state by integrating different real estate marketing and sales actors and real estate sector officials into the tax system. These financial resources represented in the proper monitoring of sales and the movement of real estate wealth and therefore better monitoring of taxes and fees emerging during the process.

He pointed out that the platform named “Homes.com.eg” is considered to be the first and the largest specialized online platform in Egypt to list all on-going real estate projects with a different international approach, awarding investment initial EGP 150 million for start-up. of the project.

He expected the platform to be successful in the Egyptian market, as it is one of the largest and most promising markets in the Middle East according to studies conducted by the research team of the ‘business. However, this market must be regulated and reorganized.

Elbatrawy explained that the biggest obstacle hindering the presence of the Egyptian real estate market on the world map and hindering the export of real estate is the dearth of accurate information of interest to investors and developers, which helps in making the decision to successful investment.

“Platform Leaders’ strategy in Egypt is based on years of experience in the United States of America real estate market spanning over 30 years. Additionally, the success of his experience in the United States has encouraged platform leaders to consider expanding and establishing branches for the company, ”he explained. “The first target market is Egypt, given the remarkable transformation of the sector and let us not forget the global wave of digital transformation in the different business sectors that has recently hit the Egyptian consumer, especially in light of the adoption by the Egyptian state of digital transformation in all formal and informal state bodies and institutions.

He said Egypt is witnessing a huge development in infrastructure and urban renaissance. Therefore, the platform’s success would complement the state’s efforts in creating an organized digital real estate community, which in turn would attract local and foreign investment.

He further explained that the platform also helps buyers to easily browse the largest collection of properties and allows quick access to reliable information relating to the property; In addition, features such as comparisons between different properties that facilitate the purchasing decision are not compromised.

In addition, the unique platform helps facilitate buyers’ access to mortgage finance, in addition to updated information on all urban areas and investment opportunities on an ongoing basis through a professional and skilled team, according to Elbatrawy.

He said: “The platform will allow access to education and training materials for marketers and real estate agents on ‘Homes.com.eg’ and will qualify them with the skills most essential to ensure the successful conclusion of the transaction. In addition, listen to clients through continuous surveys evaluating technology and real estate agents to ensure the optimum quality of service and the correct scaling of the system according to the wishes of the clients and the expansion objectives of the company. business.

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© Press release 2021

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