The American company Platform Leaders is preparing to launch the “Homes.com.eg” platform in Egypt

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Platform Leaders specializes in developing technology-as-a-service solutions for real estate sales and fintech.

The new platform will include all syndicated information related to real estate projects, investment areas and opportunities in all new cities and other existing cities. As a result, the platform is considered a reliable reference for anyone wishing to invest and buy properties in Egypt.

In a press release, the Chairman and Founder of Platform Leaders, Ahmed Elbatrawy, said that the main and ultimate objective of launching this platform is to support real estate export operations, by complementary to the Egyptian government’s initiative to attract foreign investment in the sector.

Elbatrawy pointed out that Egypt has promising and attractive investment opportunities in a large number of cities and vital regions, but lacks accurate and documented information on projects and the acquisition process. , wasting billions of potential FDI dollars. .

Elbatrawy added that this project is considered to be of national interest and will generate immediate returns for the state by integrating different actors of real estate marketing and sales and officials of the real estate sector into the tax system. These financial resources represented in the proper tracking of sales and movement of real estate wealth and therefore better tracking of taxes and fees emerging in the process.

He pointed out that the platform named “Homes.com.eg” is considered the first and largest specialized online platform in Egypt to list all ongoing real estate projects with a different international approach, attributing an investment initial start-up of EGP 150 million. of the project.

He expected the platform to be successful in the Egyptian market, as it is one of the largest and most promising markets in the Middle East according to studies conducted by the company’s research team. . However, this market needs to be regulated and reorganized.

Elbatrawy explained that the biggest obstacle hindering the presence of the Egyptian real estate market on the world map and hampering the export of property is the scarcity of accurate information of interest to investors and developers, which helps in making the decision to successful investment.

“Platform Leaders’ strategy in Egypt is based on years of experience in the United States of America real estate market spanning over 30 years. Additionally, the success of its experience in the United States has encouraged platform leaders to consider expanding and establishing branches for the company,” he explained. “The first targeted market is Egypt, given the remarkable transformation of the sector and let’s not forget the wave of global digital transformation in the various business sectors that has recently hit the Egyptian consumer, especially in light of the adoption by the Egyptian state of digital transformation in all formal and informal state bodies and institutions”.

He said Egypt is witnessing huge infrastructure development and urban renaissance. Therefore, the success of the platform would complement state efforts in creating an organized digital real estate community, which in turn would attract local and foreign investment.

He further explained that the platform also helps buyers easily browse the largest collection of properties and allows quick access to reliable property related information; Additionally, features such as comparisons between different properties that aid in the buying decision are not compromised.

In addition, the single platform helps facilitate buyers’ access to mortgage financing, in addition to updated information on all urban areas and investment opportunities on an ongoing basis thanks to a professional and qualified team, according to Elbatrawy. .

He revealed: “The platform will enable access to education and training materials for marketers and real estate agents on ‘Homes.com.eg’ and qualify them with the most essential skills to ensure the successful conclusion of the transaction.In addition, listening to customers through continuous surveys evaluating technology and real estate agents to ensure the optimal quality of service and the right scaling of the system according to the wishes of the customers and business expansion goals.

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© Press Release 2021

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