Packers Urge Fans To Honor U.S. Military Heroes With Project Crown Royal Purple Bag


The Green Bay Packers are teaming up with Canadian whiskey brand Crown Royal during the month of November to encourage fans to participate in the Purple Bag Project, which encourages people to generously donate one bag at a time.

For more than a decade, Crown Royal has shipped its iconic purple bags filled with essential items to service members overseas as a care package. Normally, Packers fans of legal drinking age have had the opportunity to pack their bags in person on match days on the Lambeau Field Fan Catwalk; However, this year fans will be able to participate virtually in

On the website, each care package will be packaged with handwritten notes, non-perishable food, personal care items, and essentials, and then shipped to the military overseas through The Purple’s charity partner. Bag Project, Packages From Home.

This program is part of the annual league-wide Salute to Service initiative held throughout November, aimed at recognizing veterans and members of the military in conjunction with Veterans Day, and offers a variety of ways for fans to get involved and join the team in greeting those who serve.

For more information on the Crown Royal Purple Bag project and to prepare a bag, please visit

Crown Royal Canadian Whiskey is the world’s best-selling brand of Canadian whiskey and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada taken by King George VI and Queen Elizabeth of Great Britain in 1939, the Crown Royal’s sweet and elegant flavor and gift-worthy presentation reflect its royal origins – it is considered like the epitome of Canadian whiskey. For more information visit Crown Royal encourages all consumers to profit responsibly.

Diageo is a world leader in alcoholic beverages with an exceptional collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskeys, Smirnoff, Cîroc and Ketel One, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness vodkas. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information on Diageo, our people, our brands and our performance, visit us on Visit the global resource responsible for Diageo,, for information, initiatives and ways to share best practices. Follow us on Twitter for news and information on Diageo North America: @Diageo_NA. Celebrate life, everyday, everywhere.

Packages From Home is a 501 (c) (3) nonprofit, founded by an Army mother after realizing her son was the only soldier in her unit to receive care packages and letters from the House. Today, Packages From Home serves active-duty U.S. military personnel from all branches who are stationed or deployed overseas, as well as homeless, transitional and at-risk veterans by providing them with food, the hygiene and entertainment items requested to boost morale and quality. of life. Since 2004, Packages From Home has shipped more than 115,000 care packages and 282,000 books. of bulk supplies overseas, supplied more than 66,000 pounds. food and personal care items to homeless veterans, and served more than 575,000 individual service members.


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